Email Marketing Quick Tips: Growing Your Email List Offline


26 de junho de 2017 Facebook Twitter LinkedIn Google+ AWeber



How to Set Up Autoresponders in AWeber Step by Step

Try AWeber free for 30 days! – AWeber Communications

AWeber is one of the most popular email marketing services available, and it’s easy to see why. The tool packs in a plethora of powerful features, such as an intuitive drag-and-drop editor and a reliable autoresponder. It’s the latter we’ll focus on today, as it can be used to run your marketing campaigns without lifting a finger (aside from the initial setup process).

In this article, we’ll give you the lowdown on autoresponders, discuss why they’re important for your marketing, then guide you through how to set them up step-by-step using AWeber.

What an Autoresponder Is (And Why They’re Essential to Your Marketing Efforts)

Autoresponders (or a follow-up series) are email campaigns that trigger once a user subscribes to your list. You’ve likely subscribed to at least one mailing list in the past, and you’ll be aware that some of them send regular messages your way. In most cases, this is the work of an autoresponder. Rede More

Tips for building your list of email marketing subscribers offline. Add the email addresses of everyone you meet on the go using a mobile sign up form app such as AWeber’s Atom app:

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Transcript:

M: Hi, I’m Monica.

O: And I’m Olivia. Welcome back to another episode of Quick Tips.

When you think about growing your email list, you probably imagine people sitting at their computers, checking out your website, and filling out the form on the homepage.

M: But you don’t have to let your website do all the talking. There are plenty of ways to leverage opportunities when you’re *not* online too.

O: One way is to download an email sign up app.

M: It seems like there’s an basically an app for everything these days. And if you want to get people to easily subscribe to your email list from areas *outside* of your website, well, an app can help you do that too.

O: Email apps, such as AWeber’s Atom App, allow you to turn your mobile device into a sign up form. Simply download the app, connect it to your email list with your email service provider, and add new subscribers directly from the app – anyone who signs up to your emails will automatically get added to your list in your account.

M: If possible, include a brief description about the purpose of your email list. People who sign up to your list want to know what’s in it for them.

O: This is your chance to do some convincing, in addition to simply telling them how awesome it is. Planning on sending a weekly newsletter of company updates? Maybe recipes from your cooking blog? Tell your subscribers!

M: You might also want to add an image of your brand logo or change the colors to create a consistent experience with your brand.

O: If you’re the old school type, a paper and pen also does the trick – simply add columns for name and email address. The downside here is that you will have to manually add each subscriber to your list, hence why many enjoy the convenience of the signup form app. But, to each their own!

M: Once you have your form, it’s time to figure out some opportunities where you can encourage others to subscribe to your list.

O: Networking events or conferences where you have a booth set up are perfect opportunities for asking people to sign up to your list. Just make sure that you mention it at a relevant point in the conversation – you don’t want to start a discussion by immediately asking them to sign up to your email list.

M: If you have a brick-and-mortar store, you can also set up an iPad near the register, and direct customers to sign up to receive future email updates.

O: Or maybe you just happen to strike up a conversation with someone you just met while hiking. You can pretty much grow your email list anytime, anywhere.

M: And before you head out to that next big event, be sure to set up an email to automatically welcome new subscribers to your list. Our Campaigns feature lets you send a message to new subscribers who signed up through the Atom app – this means you can send them a message with info that’s relevant to them.

O: So that’s it for our tips on offline list building, but we wanted to leave you with a Quick Task:

M: Take a few minutes to think about offline opportunities you have to interact with your audience. Are there any upcoming networking events, or do you have a store where you can set up an iPad?

O: Just download a sign up form app, then customize the content and design, and ask people you interact with to subscribe to your list.

M: Now that you have some work to do, we’ll let you get to it. Feel free to leave a comment below with how you plan been growing your list offline.

O: And while you’re at it, subscribe to our YouTube channel to make sure you never miss a Quick Tips episode.

M: We’ll see you again in two weeks!

 

Try AWeber free for 30 days! – AWeber Communications

Comentário
  1. Amy Schmittauer Escreveu em 24 de novembro de 2015 4:30 pm:

    Great advice. Stressing the importance of your list, not only in online spaces but offline as well!

  2. Evan Carmichael Escreveu em 25 de novembro de 2015 11:41 pm:

    Thanks for sharing guys 😉 #BTA95

  3. Iva Berghmann Escreveu em 19 de junho de 2016 5:00 am:

    GREAT! Done in 5 minutes. Thanks!